It’s true, regardless of how good you think you’re doing online if your business isn’t growing during the current Covid19 crises then it’s more then likely your marketing sucks.
Don’t believe me? are you doing the following?
- Blogging
- Email marketing
- Podcasts
- SEO
- Adwords
- Social Media Ads
- Youtube Marketing
I get it, not everyone has the time to devote to all these activities. You got a business to run instead, right? But what exactly are you doing? more importantly what are your competitors doing that keeps them growing in sales and your not?
As an agency, I called one of my clients last week to ask how business is. I always like to check if the data we see matches the leads that clients receive. I received the following response from my client with the caption. “Very busy with quotes……see picture…” So i ask you, does your office look as good as this?
If you’re NOT sending out this many quotes due to client requests, your marketing sucks. Ok, I hear you, some exceptions apply to industries that are bound by the local laws, right? Yes & no.
I also manage the SEO & Adwords for a boat motor wrecking business. The government changed the law and made the restrictions to boats being on the water.
The first reaction was, that’s it, close the business for a while. And that was WRONG WRONG WRONG. As now proven the correct response was to close the mechanical section of the business & increase marketing efforts into the second hand parts section of the business. Currently, the client is still doing as much if not more business then usual. What sections of your business can you afford to close AND also double down on to keep generating sales?
Step 1. Identify what works and what doesn’t work on your website’s blog
So you have a website and and blog, but does it generate traffic? If no, then you need to look at the regularity of your blog posts. How often should you post on your blog? Is it a realistic marketing tool for your business?
One of the biggest blogs in the world, Huffington Post, got its start by publishing one blog post every 58 seconds. That’s about 1,600 to 2,000 articles per day.
That’s a crazy high number, it’s safe to say that if you want to be a blogger you’re going to need to post hundreds of articles a day.In saying that some websites have nearly a million visitors a month with only 38 blog posts.
So what’s the right amount of blog posts per day for your business? Google looks at 3 things when deciding what to let you rank for. They are:
If your business is blogging about subjects that are not related to the above factors stop wasting your time. Other then the mentioned factors for Blogging, you may continue to write ONLY if your post serves your already existing audience OR you want to make your website look more current by showing new visitors you are active ( This type of blogging is only needed at most every 3 weeks)
Step 2. What about social?
An easy metric to identify is social media. But first let’s remember, for social to be productive in sending you leads you need to be posting a minimum of 1 x per day on every platform.
If you’re doing that, where is your audience? do you have an audience? I’m talking real audience, not 15 likes on an Instagram post.
If your Twiiter account is getting zero activity STOP wasting your time by posting there hoping to find an audience. Pick the mediums you’re already good at and double down on your posting efforts within them.
Step 3. Got to the audience
Right now, during the Covid19 crisis an audience larger then ever before is using google to find products and buy online. Are your products getting that attention?
Google Adwords is by far the fastest way to get that attention, the most expensive but still the fastest. Second is SEO, the problem with SEO is the time it takes to get a positive result. Would i start an SEO campaign right now? DO NOT start an SEO campaign right now unless your business is already cash flow positive. SEO is a secondary strategy to grow your business coming out of this crisis.
Is It Too Late?
It’s never too late to start marketing your business properly. Audit what you’ve been doing and take action towards the future to fail safe your business.
Take this downtime to look at the tech your using and perhaps make small upgrades on your that to improve your efficiency in sales and client responses.
In Conclusion
The frequency of when to blog is super important to your business success. Being time efficient in your marketing has never been more important. Take the downtime to review all your previous efforts, be honest with yourself with the question did you do enough, eg, enough blog posts per day, enough fb posts, enough instagram posts.
How often do you post on your blog, facebook or Instagram? I would love to hear about your experimentation results with frequency. What have you done to increase your efforts during the covid19 crisis.