Most people new to internet marketing wonder about how they can go about building a database of emails. Email lists are considered goldmines for sales and conversions because you’re able to market the products directly to people who would be interested in your niche. There are a number of ways that you can go about building a database of emails and you need to choose the one that works best for you.
Create A Lead Generation Offer
One of the most commonly used methods of building a database of emails is to have a lead generation offer. We have all seen these offers online
where you can get a free eBook or marketing materials if you provide your email address. Once you type in your email address you are on the marketer’s email list.
The best offers to get email addresses will be ones where you offer something for free. Of course, you need to ensure that the freebie is something relevant to your niche. If it is not then you could be getting the email addresses of people not interested in your niche and this will lead to low email open rates and high numbers of people unsubscribing.
Have An Online Contest
Another way that you could capture email addresses is through an online competition. To enter the competition people will need to provide certain information such as their name and email address. Of course, you will need to have an opt-out selection where they can choose to not receive more emails from you.
As the person is not signing up to your mailing list you have to ask them if they are happy to receive other emails from you. It is possible that you will have a large number of entries to the competition but, that half of them will not sign up to your list. If you make the prize of the draw something related to your niche this figure could decrease.
Use Social Media
Social media is a great online tool if you use it correctly. It is possible to promote your lead generation offers on social media and this will result in more sign ups. You can create a Twitter campaign to get people to your lead generation landing page and you could use a Facebook page to capture email addresses for an offer.
Social media is a good option because of the wide reach it has. When you share something on social media it is possible that other people will continue to share the information. This enables you to reach a wider audience.
If you have a YouTube account for your business you should also leverage your videos to get more email addresses. You can add a call to action on the video offering a freebie with a link that leads them to the capture page. Of course, you will need to ensure that the offer you link to is relevant to the video you have linked it to.
Capture Emails On Your Website
Having an email capture widget on every page of your website is important. This will increase the likelihood of people signing up. The benefit of this method is that the person is already on your website and interested in your niche.
This email capture should offer the users something. Many marketers will offer freebies if someone signs up to their newsletter. It is unlikely that people will sign up to receive emails if you do not give them some form of incentive.
Create A Solo Ad
If you are willing to pay to capture email addresses then you should consider solo ads. When you buy a solo ad you are paying someone to send a link to your capture page to their email list. The people on the list will then sign up to your offer and you will capture their emails.
You need to be careful when buying solo ads because there are scams out there. However, it is possible to get testimonials for sellers on Facebook groups dedicated to this. This will allow you to find a seller and ensures that you will be getting your money’s worth. Many people leverage the solo ads by including a sale offer after the email address has been captured.
Use PPC Marketing
PPC marketing is another paid option that you should consider. With this marketing, you will have to pay a set amount for each click-through generated. You can link the ad copy to your lead generation offer and capture emails this way.
Of course, there are many factors of PPC marketing that you will need to know about. You have to ensure that you write captivating ad copy and that you are using the right PPC marketing platform. Targeting your audience is also important otherwise you could end up spending more than you want to on the adverts.