If you have been looking at the online marketing industry for at least a couple of months, you may have already heard of the terms – SEO, SEM or PPC. In fact, these concepts often become confused. What are they? what one do you need? What will have the best affect for your …
Category: SEO
What Is Google Knowledge Vault?
The Google Knowledge Vault sounds like something out of a science fiction movie. However, this base of information is very much a real thing. It was created by Google to be a source of information. So what is Google Knowledge Vault? At its core, is a base of information. It contains well over …
Top 7 SEO Tips
Search Engine Optimization (SEO) is one of the most important things that you can do for your website and business in today’s marketplace. It is a well known technique that involves optimizing your website both; internally and externally in order to increase the visibility and rankings on the search engines like; Google, Bing, …
Google’s Search Ranking Algorithm
Google’s search ranking algorithm has always been very mysterious. People in the field of Search Engine Optimization, or SEO for short, have been trying to reverse engineer its inner workings for years, with only limited success. Most people do not know the first thing about Google’s search algorithm, and it turns out there …
What Are Accelerated Mobile Pages?
Indeed tablets and smartphones have revolutionized the way people access information. These days people consume a remarkable number of information or news through their portable devices. Moreover, publishers all over the world have optimized their websites to support different mobile devices are they are browsing through. However, the experience can often leave a …
SEO vs PPC Advertising
Not sure where your marketing budget is best spent? Join a long list of online advertisers. To help you here are some Pros of PPC Advertising including Adwords, Facebook marketing & Linkedin marketing. One of the biggest advantages of PPC advertising / Paid Media is that it gives your company a very fast …