Search Engine Optimization (SEO) is one of the most important things that you can do for your website and business in today’s marketplace. It is a well known technique that involves optimizing your website both; internally and externally in order to increase the visibility and rankings on the search engines like; Google, Bing, and Yahoo.
SEO is a dynamic industry that is constantly changing. There are constant new algorithm updates that are happening and to keep up with it requires a lot of time, dedication, and skill. However, there are a lot of different things that can help increase your SEO efforts. In this article, we will be talking about 7 SEO tips to get your business and website ranking high again.
Top 7 SEO Tips:
1. Utilize Social Media.
One of the biggest mistakes that people make with their websites is they fail to integrate and connect their social media accounts with them. Because of this, your social media account will not help your websites rankings at all. Believe it or not, but search engines value social media a ton when they are trying to come up with the rankings for your website and other websites in your respective niche. It is essential that you are utilizing social media to the best of your ability and connecting it with all of your websites and pages. This will increase the page ranks and the overall strength of your website(s) by association. Also, it will help increase the amount of traffic that you get which will in turn affect your rankings, as well.
Another huge mistake that a lot of people make is that they do not pay attention to the dramatic shift that is taking place. The fact is, mobile is becoming King. More people are now searching and using mobile than they are using desktop’s and laptop’s. Because of this, it is more important than ever to optimize your website to look good and perform well on mobile devices. If you do not take steps to do this, your rankings are going to suffer dramatically. In fact, Google just recently updated their algorithm so that they can better detect highly mobile optimized websites and reward them for being optimized on mobile. This means that if your website is still not optimized for mobile users, your website is not going to rank well on their mobile browser.
3. Utilize Google Analytics.
A lot of people also make this common mistake. They simply either do not connect or do not utilize the data that they get from Google Analytics. Looking at the analytics of your website can tell you a lot of information about it. It can tell you where the most traffic is coming from, what keywords are bringing in the most traffic, where the traffic is going, where the traffic goes when they visit your website, etc. By knowing all of this information, you should be able to make better decisions regarding your SEO efforts. You will also know how optimized your website is, whether or not it is properly optimized for mobile traffic, etc.
4. Quality Content.
Another thing that you need to do is ensure that your website has quality content. In this day in age, content is King along with mobile. It is incredibly important to have quality content because search engines are trying their best to improve the users experience when using their engines. This means that they are rewarding the websites that have quality and relevant content. Whereas, they are penalizing those that have poorly written and crafted content. Therefore, you need to be sure that you are spending a lot of time, energy, and/or money on your content. It is essential that you do everything possible to make it as good as possible.
5. Utilize Videos.
Another great way to boost your rankings very easily is by utilizing videos in your SEO efforts. Always try to publish high quality videos and link them to your website for increased rank and traffic.
6. Pick The Right Keywords.
Your SEO strategy could fail if you do not pick the right keywords for your website. Be sure to spend a good amount of time researching this area.
7. Optimize Your On Site SEO
Another thing that you are going to need to do is try to optimize your on site SEO. If you do not know how to do this yourself, you can either install a plug in to help or hire a third party to give you assistance.
We hope you enjoyed our top 7 SEO tips.