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Case Study #1 Search Engine Optimisation |
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Promote Search Engine Marketing Case Study #1
 Client: Computer Training Options
Client Brief
CTO wanted their website optimised so that it brought more free traffic from Google for people looking for staff computer training.
Solution
Promote put together a Professional Optimisation Package which included keyword research, content creation, web page editing, submission, tracking and reporting.
After meeting and talking with CTO, this package was implemented because it allowed for the style of site that CTO has and the level of editing it allows. Content needed to be created to increase the amount of information on pages and all of the main pages/menus had to optimised. It also meant that we could make necessary changes so the site converted visitors to buyers.
Results
CTO now has over 48 page #1 listings for 46 different keyword phrases on Google.com alone. As a result of the increased traffic, they have seen a positive increase in incoming business resulting in 3-4 converted leads each day.
Client Comments
"CTO has been working with Brad Hauck at Promote Search Engine Optimisation since May 2007. Brad upgraded our web site to allow for better search engine optimisation, giving us better results when clients search for computer training courses on the internet.
The CTO web site is now usually always on the first page of search results, and often in one of the first 3-4 spots – a fantastic achievement, which is sending lots more work our way.
We’ve even had to hire a new staff member, to cope with the extra workload.
Thanks Brad for your help – the results have been outstanding. Cheers,
Rosy Jansen"
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